Could you be missing out on valuable opportunities because your small business can’t afford a swanky PR agency? Organizations of any size can benefit from public relations, and there are many techniques that you can use on your own.
You probably already engage in public relations activities as you go about your customer service, social media updates and other daily tasks. Becoming more intentional could make you more successful in communicating strategically, building a positive reputation, and increasing your sales.
While PR requires time and effort, the payoff can be significant because it’s usually less expensive than paid advertising and regarded more favourably. Excellent customer experiences lead to glowing online reviews that are becoming increasingly important in modern business.
General Principles for Public Relations for Small Businesses
Public relations is how you shape your image and build relationships between your business and the public. That usually includes customers, employers, and investors, as well as other audiences that matter to you.
Keep these relationship-building strategies in mind:
Specific Strategies for Public Relations for Small Businesses
You have plenty of options, so find the mix that works for your business. You may get your greatest return from traditional media, digital platforms, or live interactions.
Try these techniques:
You can communicate effectively and build mutually supportive relationships with a DIY approach to public relations. Strategic outreach will help your small business to stand out and succeed.
Patrick Loke is the founder of Actual Impact Consulting and Portrait Photography Profits. He has over 20 years experience owning and running both online and traditional businesses. He has performed as a sales and marketing consultant to small and medium sized enterprises since 2012.