Likely, your challenge isn’t that you don’t know what to do. Instead, it is the fact that you can’t reliably get yourself to do what you know you should do.
If you could get yourself to do the hard things, you could complete every course, finish every project, stick to your exercise plan, keep your desk clean, save money, and always pay your bills on time. You’d never procrastinate. We are all tragically limited by the things we can’t get ourselves to do. We know plenty of stuff, but we have poor self-management skills. It’s hard to think of a skill that could impact your life more. Use these strategies to change your life by getting more control over yourself:
If you could get yourself to do everything you knew you should do, your life would be unrecognisable. You already know enough to have a much, much better life! Lack of information is rarely the problem these days. However, we still aren’t any better at managing ourselves. If you can master this one skill, everything is within your grasp. All you really need to do is learn how to get yourself to do the hard things. If you can do that, life is easy!
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You’ve spent time and energy growing your business. When it comes to work, you cross one finish line after another. Sure, you get a daily sense of accomplishment, but you can also hit “the arrival fallacy” - where you enter into a state of sadness after reaching a goal. This state can bring you to a halt. So, what’s the solution? Luckily, you can avoid this state and feel the motivation to keep going! The secret is in continuous goals that get you excited about your business and bring meaning to your life. What do you want to achieve in the future? Effective goals help you focus on what’s important - your desired result/achievement. Consider these equations:
Speaking of equations, you can think about goals and they’re all about the numbers. But how do you set meaningful goals - the kind that makes you want to jump out of bed each morning? Try these strategies:
Bonus: What’s the One Thing You Can Do That Will Have the Biggest Impact? Check in with your goals in a timely manner:
Setting goals doesn’t have to feel like a chore! Let yourself dream. Imagine your best, most satisfying life. What do you do each day? What would your perfect day be like? What are you feeling? Who are you with? These are your inspirational goals. Then, determine specific actions you can take that will lead you to these goals. Lastly, follow your plan and enjoy the results! Could you be missing out on valuable opportunities because your small business can’t afford a swanky PR agency? Organizations of any size can benefit from public relations, and there are many techniques that you can use on your own.
You probably already engage in public relations activities as you go about your customer service, social media updates and other daily tasks. Becoming more intentional could make you more successful in communicating strategically, building a positive reputation, and increasing your sales. While PR requires time and effort, the payoff can be significant because it’s usually less expensive than paid advertising and regarded more favourably. Excellent customer experiences lead to glowing online reviews that are becoming increasingly important in modern business. General Principles for Public Relations for Small Businesses Public relations is how you shape your image and build relationships between your business and the public. That usually includes customers, employers, and investors, as well as other audiences that matter to you. Keep these relationship-building strategies in mind:
Specific Strategies for Public Relations for Small Businesses You have plenty of options, so find the mix that works for your business. You may get your greatest return from traditional media, digital platforms, or live interactions. Try these techniques:
You can communicate effectively and build mutually supportive relationships with a DIY approach to public relations. Strategic outreach will help your small business to stand out and succeed. |
AuthorPatrick Loke is the founder of Actual Impact Consulting and Portrait Photography Profits. He has over 20 years experience owning and running both online and traditional businesses. He has performed as a sales and marketing consultant to small and medium sized enterprises since 2012. Archives
July 2023
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